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Research papers

The small enterprise blueprint

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar...

Catalogue: Congress 2018
Authors: Alex Holmes, Alex Wilman, Ben Grainger
Company: Northstar Research
September 23, 2018
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Citation

Holmes, Wilman and Grainger (2018a, September 23). The small enterprise blueprint . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-small-enterprise-blueprint--9413